Define optimal DC processes and support implementation

November 27, 2018 623


Dobotex is a daughter company of Puma and has the European license to design, produce and sell socks and bodywear for Puma, Tommy Hilfiger, Head and some other A-brands.

The warehousing and distribution activities are done by Dobologic in Tilburg.


Because of growth, the current DC became too small. Groenewout helped Dobologic to define the optimal DC processes and the required space to be ready for the coming 5 years. Also Groenewout provided some support during the implementation phase.


Activities done by Groenewout:

  • Data analysis of orders and internal goods flows
  • Comparison of various DC design scenarios, ranging from conventional to highly mechanized
  • Provide input for the decision between scenarios, taking into account expected future flows and required flexibility
  • Development of layout options
  • Set up investment budget per scenario
  • Support of the Dobologic implementation team


  • Optimal DC processes
  • Sizing and layout of the new DC, facilitating growth
  • Business cases to support decisions on the level of mechanization
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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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