Business Process Mapping

January 15, 2021 218

Estée Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, make-up, fragrance and hair care products. The company owns a diverse portfolio of brands, distributed internationally through (travel) retail channels and
E-commerce, and has its headquarters in New York City.

For the last decade Estée Lauder’s sales has continuously increased with double digit numbers. As a result, the workload within several departments like Customer Service, Planning & Shipping, Transportation increased significantly. Estée Lauder wants now to reflect the current business processes and communication flows between departments to clearly define accountability and responsibilities in order to finally standardize and optimize corresponding business processes.


  • Conduct interview sessions (# 15) with stakeholders from the connected departments such as Customer Service, Planning & Shipping and Transportation for mapping the As-Is situation;
  • Analyze the mapped process flows and find synergies in order to make improvement suggestions for the To-Be state;
  • Identify potential savings;
  • Conduct several workshops to discuss the proposed improvement suggestions together with SteerCo team.


  • Flow charts of the As-Is situation and To-Be state, including communication flows (Visio);
  • Insights and suggestions about potential improvements and corresponding savings;
  • Clear overview of To-Be roles & responsibilities (RASCI-matrix).
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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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