Warehouse optimization

April 6, 2016 521

Coolblue is one of the fastest growing internet companies in the Benelux region. Through Coolblue’s 250 product-oriented web shops, customers experience an exceptional customer service.

Coolblue is one of the main e-tailers for consumer electronics. The implementation of new product groups required an extension of warehouse facility, which was not feasible at the current location. Coolblue decided to start up a second, brown field, warehouse location for large volume goods.


A new warehouse was selected and upgraded to fit the Coolblue operation. Activities included:

  • Due diligence selected warehouses
  • Screening lease contract and support contract negotiations
  • Design and tendering user specific building upgrades (construction and installations)
  • Design and tendering high-end security system
  • Setting up a contract with selected suppliers
  • Realization support and project management


  • Very good cost/quality ratio of capital invested due to offensive tendering
  • Operation went live in line with budget targets and very tight planning (9 weeks in total for design, tendering and realization phase)
  • Standard warehouse made suitable for e-commerce operation (e.g. box-in-box solutions)


Unique Selling Points
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