Supply Chain optimization Asia

April 6, 2016 3117


HB Fuller manufacturers and distributes high performance adhesive products globally, with a variety of brand names and to various industries.


HB Fuller factories in APAC are producing up to their maximum capacity while market demand is growing rapidly. To support this growth HB Fuller would like to understand where to invest in capacity extension, based on the cost optimum for production & logistics to serve it’s customers for the next 5 years.


To conclude and advice HB Fuller we followed this project approach:

  • Collecting information & data (volumes, costs levels) of the current business, per product group

  • Setting up a supply chain model in CAST, including costs for sourcing, inbound transport, production lines, production sites, overhead, warehousing, inventory holding and outbound transport

  • Running scenario’s that take into account legislation constraints, optimization of tax & duties and the opportunities such as settlement incentives, labor costs developments

  • The results deviated from HB Fuller’s initial plans



  • Cost results for wide range of business scenario, showing the benefits of re-allocating production capacities over existing site, extending sites to cope with local growth and investing in new site(s) to serve emerging markets

  • Sensitivity analysis for most interesting scenarios

  • Roadmap to align expansions/investments to the projected growth path


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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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