Review European Distribution Center

November 27, 2018 1862


Huntsman Advanced Materials is a leading global chemical solutions provider in technologically advanced epoxy, acrylic and polyurethane-based polymer products.


Huntsman requested a review on the Center-of-Gravity (CoG) of their European Distribution center (EDC) in Mannheim, Germany. Circa 50% of the shipments reside from this EDC, where the remaining volume is distributed from local satellite DCs. The products are packed in both drums or IBCs.


  • The logistics contract was close to its end-date, and Huntsman would like to incorporate the new CoG results in the evaluation of a potential new logistics contract.
  • The distribution strategy was reviewed and Huntsman would like to have an indication of the impact of these new strategies on their logistics network footprint. These new strategies were:

‒An adjusted Make-to-Stock versus Make-to-Order ratio.

‒Deliver smaller customers through local/national distributors, rather than direct deliveries.



  • A simulation of five viable Center-of-Gravity footprint scenarios, differentiated for the considered strategies on MTO/MTS, % of local distributor deliveries, sales growth figures and average shipment sizes.
  • Identification of quick-wins in the current transportation network through transport benchmarks and identification of inefficiencies in the existing transport flows.


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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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