Outsourcing strategy for both warehousing and transportation

April 6, 2016 2908

Haribo is one of the European leaders in production and distribution of sweets and candies.

Haribo needed to organize its supply chain concept to facilitate new developments:

  • Increased customer service requirements
  • 24-hours economy
  • Government regulations (city distribution)

A cost effective supply chain strategy was developed to match these future requirements. The analysis revealed that more of the focus should be placed on an evaluation of insourcing / outsourcing alternatives.

A customized supply chain strategy was developed along with a preliminary implementation plan for the roll-out. The strategy addressed both transportation and warehousing.


  • Clear insight into Haribo’s supply chain performance & costs
  • Comparison of Haribo’s supply chain performance & costs benchmarked against 3PL market prices and quality performance
  • Outsourcing strategy for both warehousing and transportation.
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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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