Logistics strategy

February 9, 2021 32

Isero is part of Grafton Group Plc. They are active as a wholesaler in tools, fasteners, hinges and locks and related products.

Grafton acquired Isero’s competitor Polvo, expanding their market coverage and giving exposure to new product segments of the market and a more diversified customer base. The combined business led to a trade increase from 59 to over 113 branches within the Benelux.

Following the merger, the new logistics strategy had to be developed, looking at:

  • Economies of scale in warehousing;
  • Cooperation in transportation to branches;
  • Consolidation of assortment and inventory;
  • The product portfolio available in each of the warehouses;
  • Implementation of e-commerce.


  • A computer simulation model providing decision support on the optimal logistics footprint structure in the Benelux;
  • Logistics design of the (existing) warehouse locations within this network, representing their new distribution role;
  • Strategic supply chain transition plan, 5-10 years out.
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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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