Feasibility study

September 23, 2019 1014


Hocras is a cash & carry wholesaler located in The Netherlands for the food service industry. It holds an article portfolio of circa 40,000 SKU’s, in ambient, fresh and frozen. Hocras also delivers directly in the out-of-home channel as restaurants and hotels.


Hocras experienced a strong sales growth over the recent years and was expecting to increase its sales volumes in the coming years. For this reason Hocras planned to move the stock keeping function from the shop floor to a separate warehouse location. For this distribution center (DC), Hocras had a claim on a brownfield location with a size of ± 7,500 M2 and a possible extension of 2,500 M2 (frozen).


Given this new DC function, Hocras was looking for an answer how to optimize the (existing) warehouse storage configurations (i.e. sizing of locations, number of locations, number of pick faces) and how to define the optimal slotting plan (which item to store in which location).


Design of:

  • The optimal storage-/racking configuration and lay out for the DC: defining the right sizing of locations, defining the right storage capacities (number of locations required per size);
  • Sketch lay out of the warehouse;
  • Slotting plan: specification of the optimal allocation of products to the storage configuration / capacity.
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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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