Development new building support

November 25, 2019 1002


stichd is a daughter company of Puma (former Dobotex) and has the European license to design, produce and sell socks and bodywear for PUMA, Tommy Hilfiger, HEAD, LEVI’s and is the trackside retail partner for Formula-1 racing.


Although stichd has moved to a new site a few years ago, further growth urged stichd to consider automation. Groenewout led the design and business case analyses, resulting in PUMA to support investing in goods-to-person technology. Groenewout supported the tender for warehouse automation and was involved in the subsequent engineering phases.


Thorough data analyses, system concepting & defining required system capacities and calculating man-hour reduction potential by Groenewout were the main ingredients for the business case approved at board level.

Running the tender for G2P-solutions was a joint effort of stichd and Groenewout. While stichd focuses on project management and business processes, Groenewout focused on performance and capacity reviews, technical solution reviews and the financial business case.


Ensuring an efficient and first-time-right project execution to get through all stages of this project.

  • Data driven design methodology
  • Know-how of automation solutions / suppliers
  • Experienced project management competences. While Groenewout initially had the lead, stichd gradually took over the lead later in the process

Flexibility in project roles and resource availability.

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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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