Conduct second opinion to determine optimal logistics concept

January 19, 2017 2475



Decowraps is a manufacturer and leading supplier for the floral industry, supplying packaging options for all levels of fresh flowers and potted plants.


Decowraps identified new opportunities by insourcing their European logistics operation into a new to build DC.

Groenewout was asked to conduct a second opinion on an in-house performed logistics study in order to determine the capacity requirements and optimal logistics concept.


  • Review the current & future needs for warehouse space and land plot estimate (m²).
  • Advise on optimal storage systems and best practices to meet growth expectations in 2022 & 2027.
  • Summarize labor (FTEs) and Material Handling Equipment (MHE) requirements based on the advised logistics concept.
  • Estimate CAPEX & OPEX to support decision-making process.


Deliverables include:

  • a model to calculate required warehouse space, labor and MHE for selected warehouse layouts.
  • a financial business case on the selected scenarios, containing the operational costs as well as the initial investment.
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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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