Analyze and propose best suitable distribution structure

November 6, 2018 1392


Apollo Vredestein is a Netherlands-based tire manufacturer and it is part of Apollo Tyres Ltd of India. Apollo Vredestein has its head office in Amsterdam, the Netherlands and its production facility in Enschede. It designs, manufactures and sells tyres under the Apollo and Vredestein brand names via offices in Europe and North America.

Vredestein products include car tyres, tyres for agricultural and industrial applications, and bicycle tyres.


Currently, tires are manufactured in Enschede and Hungary. Enschede is the central distribution center from which tires are distributed, mainly across Europe via a network of regional and local distribution centers. Since Enschede has fully utilized its capacity, Groenewout was asked to analyze and propose the best suitable distribution structure to facilitate this production set-up.


By using the Supply Chain modeling software Cast Aurora, different transport and warehousing scenarios have been simulated. Not only the logistics footprint was assessed but also the differentiation between direct factory, X-dock consolidation and local DC shipments.


With the simulation of several supply chain scenarios a transparent insight is realized with the following benefits:

  • Minimization in supply chain costs (transport, warehousing, inventory)
  • Increased supply-demand balance, which can improve the supply chain lead-times
  • Strategic plan of TO-BE logistics footprint


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50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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