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Why Multilayered Distribution works best in Europe

January 09, 2009 1917 Views

This presentation was given at the Annaul CSCMP Conference in Chicago (USA) in 2009.

Consumers in each country have distinct cultural requirements and tastes in products. A centralized approach to European distribution can create economies of scale, but it’s not ideally suited for handling varying national demands for inventory
and customer service. One solution: A multi-layered distribution centre supported by regional facilities in select countries.

  1. Europe, a complicated concept
  2. Changing European distribution models
  3. Advises on how to succeed in Europe

For questions, please contact Mo Lasgaa.

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