How to achieve sustainable growth of your webshop
On 18 June Groenewout organized the latest innovation update and networking session in Breda. The program was divided into two sets of three parallel sessions, and the venue was Dinalog’s modern offices in Breda. With more than 30 participants and featuring plenty of knowledge sharing, interactive discussions and networking, the event was a resounding success.
Innovation session: Sustainable growth
Arthur Zondervan explained the business case of ‘Webvan’ – an online supermarket which grew very rapidly. Unfortunately it lacked a sound financial business model and the company went bankrupt in the summer of 2001. The lessons learned from Webvan are still very relevant today: margins are small and operational efficiency is crucial. Investments in IT and mechanization must be carefully considered, and high fixed costs and rigid working methods can be fatal. Scalability and flexibility based on product and order characteristics are the key to success.