How to achieve sustainable growth of your webshop

June 29, 2015 1907 Views

On 18 June Groenewout organized the latest innovation update and networking session in Breda. The program was divided into two sets of three parallel sessions, and the venue was Dinalog’s modern offices in Breda. With more than 30 participants and featuring plenty of knowledge sharing, interactive discussions and networking, the event was a resounding success. 

Innovation session: Sustainable growth

Arthur Zondervan explained the business case of ‘Webvan’ – an online supermarket which grew very rapidly. Unfortunately it lacked a sound financial business model and the company went bankrupt in the summer of 2001. The lessons learned from Webvan are still very relevant today: margins are small and operational efficiency is crucial. Investments in IT and mechanization must be carefully considered, and high fixed costs and rigid working methods can be fatal. Scalability and flexibility based on product and order characteristics are the key to success.

If you have questions or if you would like to offer your feedback to this presentation, please contact Arthur Zondervan.
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50 years of experience

Consulting firm with over 50 years of experience.


European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.


Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).


Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.


Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.


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