Blokker creates new omnichannel distribution center

November 29, 2018 2197 Views

Blokker is transforming its traditional distribution center (DC) in the Dutch city of Geldermalsen into an omnichannel DC. This marks an important step in the retailer’s redesign of its logistics activities in order to keep pace with the changing consumer market. The new DC in Geldermalsen will further improve the company’s alignment with the e-commerce trend and enable Blokker to further optimize its store replenishment activities.

The logistics concept, which integrates the online and offline operations into a new omnichannel DC, has been designed by Groenewout’s specialists. The consultants are also involved in supporting suppliers in the transition, the realization of the design and the warehouse setup. The distribution center will include far-reaching automation and mechanization solutions from Inther and warehouse equipment from  Still.

For a preview of this omnichannel operation, watch this timelapse video.

If you have any questions about this project please contact Joke Vink.


Click here for the interview with Roel Megens, Site Manager, and Roland Slegers, Project Manager Omnichannel, Blokker DC Geldermalsen, The Netherlands

For other publications regarding this project (in Dutch only):




  • Heb jij een installatietechnische of bouwkundige achtergrond in logistiek vastgoed? En wil jij als adviseur meedenk… 4 days ago
  • Steeds meer robots-wagens in de logistiek. Logistiek expert Dirk Becks geeft je inzicht in welke factoren bijdragen… 1 month ago
  • Tarkett creëert efficiënt en duurzaam DC in Waalwijk 2 months ago
50 years of experience

Consulting firm with over 50 years of experience.

European database

Availability of a European logistics database with benchmark figures on transportation and warehouse costs.

Network design

Full scope expertise on network design, as well as warehouse design (conceptual layout, logistics - and storage equipment) and logistics building design (engineering and investment calculations).

Implementation support

Ability to support implementation of new logistics concepts (70% of Groenewout revenue is with existing customers in follow-up/implementation projects.

Extensive knowledge

Extensive operational knowledge, hands-on, pragmatic and bottom-up approach.

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