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The physical store is here to stay (Online Retailer)
Belgium’s B2C e-commerce records are being broken year after year. According to the latest estimates, the country passed the €11 billion milestone in 2019, 45% of which was spent on products. The actual figures still have to be confirmed, but there is no denying that consumers take a very positive view of online shopping. Nevertheless, e-commerce should mainly be seen as functional shopping, according to Groenewout’s Mohamed Lasgaa: “If you’re looking for customer experience, you really need to go to a physical store.” Lasgaa recently shared his thoughts on the future of B2C retail and e-commerce in the Dutch trade publication Online Retailer.