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Importance of a sound omnichannel strategy

September 21, 2020 426 Views

How can you combine e-commerce with brick-and-mortar stores? Groenewout outlines the importance of a sound omnichannel strategy;

Although e-commerce is becoming increasingly difficult for retailers to ignore, brick-and-mortar stores are unlikely to completely disappear from the retail landscape. There is growing evidence that omnichannel retail strategies – and the associated supply chains – are the way to go. Mohamed Lasgaa recently shared his views on the latest developments, the impact of the coronavirus crisis and how to capitalize on the opportunities.

Mo Lasgaa was interviewed by journalist Tina Claeys in the September 2020 edition of the trade magazine Value Chain Management – Business Logistics. Available in Dutch only.


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