Importance of a sound omnichannel strategy

How can you combine e-commerce with brick-and-mortar stores? Groenewout outlines the importance of a sound omnichannel strategy;

Although e-commerce is becoming increasingly difficult for retailers to ignore, brick-and-mortar stores are unlikely to completely disappear from the retail landscape. There is growing evidence that omnichannel retail strategies – and the associated supply chains – are the way to go. Groenewout recently shared his views on the latest developments, the impact of the coronavirus crisis and how to capitalize on the opportunities.

Groenewout was interviewed by journalist Tina Claeys in the September 2020 edition of the trade magazine Value Chain Management – Business Logistics. Available in Dutch only.

For questions, please contact Alain Beerens.