E-commerce: pioneering is allowed but mistakes are not

November 10, 2016 623 Views

E-commerce has a major impact on logistics activities, as various retailers have already found out for themselves. The problem is , when it comes to the optimal logistics set-up, there are currently more questions than answers. Joke Vink, senior consultant at Groenewout, claims that retailers face a dilemma: they must sometimes be pioneers of logistics solutions, but they may not make any mistakes. If they do, customers will punish them immediately.

This article has also been published on logistiek.nl, September 28.

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