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The ‘pure’ e-tailers are continuing to evolve and expand, and some of them are in the midst of a process to open their own brick-and-mortar establishments. Almost all traditional retailers now also have a webshop in addition to their physical stores, and most suppliers are working hard – or at least have taken the first steps – to set up an online channel targeted at consumers alongside their traditional distribution channels.
This article was published in the Magazine Online Retailer, august edition (only Dutch version available).
If you would like to receive more information about the article, please contact the author, Wendel Dijker.