How e-retailing as a new sales channel can impact the logistic component of your business? A website with up-to-date information is the basics and important, but the logistics network supporting is crucial! The idea that “One size fits all””, or in other words that one fixed logistics network model is applicable for all types of distribution structures, will ultimately result in less turnover and market share. The more the company’s website attracts e-orders from the end-customers, the more the exiting logistics networks has to be evaluated and possibly redesigned.