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Mid Ocean Brands
Supply Chain Review
Description
Mid Ocean Brands (MOB) is one of the leading pan-European promotional product wholesalers with a wide range of products incl. pens, mugs, stationary, bags and USB sticks. The company has 11 regional sales offices in Europe and 3 warehouses, in Spain, Poland and the Netherlands, of in total 60.000 m2. More than 35 million pieces of 4.500 different items are held on stock and shipped to their 10.000+ customers.
Opportunities
MOB expects the role of resellers/e-sellers in the supply chain to change rapidly. Also, MOB predicts an increase in VAL activities, mainly printing. Therefore, Groenewout was asked to align the to be defined supply chain strategy with MOB’s market strategy.
Solution
The work performed constitutes:
- Preside workshops with European board and regional managers to identify market strategy and define the related supply chain requirements
- Clarify the general supply chain mechanisms
- Advise on optimal European supply chain footprint incl effect on customer lead times, operational cost, investment and transition cost.
Benefits
- Market strategy is aligned across Europe Buy in of regional management across Europe to support necessary changes Reduction >10% of supply chain related costs
Supply Chains Management
Consumer products
Northwestern Europe |