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Author
Alain Beerens
Published
September, 2009
Summary
This presentation was given at the Annaul CSCMP Conference in Chicago (USA) in
2009.
Consumers in each country have distinct cultural requirements and tastes in products.
A centralized approach to European distribution can create economies of scale,
but it's not ideally suited for handling varying national demands for inventory
and customer service. One solution: A multi-layered distribution centre supported
by regional facilities in select countries.
- Europe, a complicated concept
- Changing European distribution models
- Advises on how to succeed in Europe
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